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Any professional who offers a service or advice risks being sued for negligence or failure to perform a promised service, resulting in a loss. Unfortunately, the very nature of running a business is that no matter how competent you are or how close you are to your customers, disappointed or unhappy customers are a part of life. With the rise of digital media comes increased complexity in intellectual property issues. It is essential to take out professional media liability insurance to ensure that your business can keep its doors open for years to come, even if a serious legal event occurs.
Professional media liability insurance is professional liability insurance designed for digital media designers, programmers, content writers, market researchers, and other media-related professions, against claims for negligence, misinformation, errors, omissions, etc. Professional media liability insurance includes coverage if a customer sues you for financial loss as a result of any of the claims listed and may cover legal fees, defense fees, and settlement costs — regardless of whether the allegations against you are true or not
Your media professional liability insurance may cover the costs of defending you against accusations that you provided incorrect information in your services or produced erroneous content.
With the rise of digital media, intellectual property has experienced some complications. If you are accused of copyright infringement after delivering a finished product to a customer, your media professional liability insurance may cover your legal costs.
If a client sues you for financial loss as a result of negligent actions, whether presumed or not, your media professional liability insurance can help you cover the cost of a lawsuit, including settlement fees, defense costs, etc.
For agencies, studios, publishers, producers and companies that publish, distribute or manage content (marketing, advertising, media, platforms).
Allegations of defamation, damage to reputation, violation of copyright/trademark, publication errors and other content-related risks, depending on the policy.
Validation processes, rights management (images/music), client approvals, evidence archiving and takedown procedures.
Types of content, channels used, contracts, campaign volumes, territories, subcontractors, and litigation history.
Media liability is structured for the specific risks of creating, editing, distributing and managing content and campaigns.
Not always. Many risks related to content, distribution and intellectual property rights require specialized coverage.